Base wants to compete with the big boys in the CRM artificial intelligence game

Salesperson on phone peering at computer screen. Base isn’t the biggest player in a crowded CRM market by any means, but it’s not shying away from a fight with industry giants like Salesforce, Microsoft, Oracle and SAP. This week it introduced Apollo, a stand-alone artificial intelligence piece its CEO claims is well ahead of its well-heeled competitors — and it chose to announce this new product in the middle of… Read More

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